TOTI by Sofia Ottone is a brand who listens to young generations, who admires young people and embrace feelings.

TOTI is about creating a community where you can feel identify and be part of it, where the fun and the attitude of not taking things too seriously characterizes it. 


MUFF is a collection that enters a universe where gender does not exist, where we are responsible only for ourselves and where responsibilities are not a constraint. A universe of electric and soft inspired colors that make this place, a place where ecstasy to live exists. 

TOTI SS19 | Photo: Dominique Somazzi

AN INTERVIEW with SOFIA OTTONE, Founder and Creative Director of TOTI

TSCOF: How did your passion for design start and how your creative process work?

SOFIA OTTONE: It begun when I was little I used to see my grand ma and mum sewing and doing knitting and, when I was 8 or 10 years old, my dad worked in a clothing shop I was always amazed by how he picked the outfits for the mannequins and the way people could feel by using certain types of clothes, since little my passion started, I knew I wanted to create. My creative process usually starts by a feeling, my entourage or an inspiration taken by films or artists and I always associate my inspirations with feelings and music, without music I could never create.

TSCOF: How Geneva Ipac Design helps and motivate you to become a fashion designer?

SOFIA OTTONE: It really helped me to know how to be an entrepreneur and also see all the sectors that exist in fashion. They motivate you by giving you advise and be with you in the process.

TOTI SS19 | Photo: Sean Macleod

TSCOF: Would you like to have an internship in a big brand house? Can you list us few names?

SOFIA OTTONE: I think I will prefer to work in a small company, Charles Jeffrey or Lazy Oaf.

TSCOF: Can you tell us a little bit about your references for the last collection?

SOFIA OTTONE: My references are a mix of the sex dolls, the young generation and genderless, it started by watching Female trouble and also the color universe of Memphis. I wanted to recreate a world where you had to be part of it by using a mask so people just look at you by who you are and not your face or gender. It’s a gang, a community where sexuality is appreciated, where you’re just living to moment to the fullest.

TSCOF: Are you sick of people talking about millennials? Do you see yourself as a designer for young people, a new generation?

SOFIA OTTONE: I don’t really pay attention to the talking I just concentrate in myself and the people of my generation and I design for them.


TSCOF: How fashion competitions can change the business industry? Will you apply at some in the future?


SOFIA OTTONE: I think it helps you to push yourself to create something that you’ve never thought of doing and it can teach you so many things. Right now I’m not planning to do one.

TSCOF: How do you want people to feel when they wear your clothes?

SOFIA OTTONE: I want them to feel special but most of all I want them to feel themselves with a powerfull spirit.

TSCOF: What do you think it’s your best-selling piece from your last collection?

SOFIA OTTONE: The inflatable dress.

TOTI SS19 | Photo: Dominique Somazzi

TSCOF: What do you think about the opportunity of selling your products on online platforms, you think it might be a good showcase for your work and your future?

SOFIA OTTONE: For me it’s a big opportunity since it can reach much more people all over the world and nowadays almost everything it’s done by the internet.

TSCOF: What young designers need right now from fashion industry to grow up?

SOFIA OTTONE: It depends on what type of clothing you are making but I think we all need to listen to the society, to the problems that we are struggling and to ourselves.

TOTI SS19 | Photo: Dominique Somazzi

TSCOF: Tell us the song played on your Spotify/iTunes playlist and who is
your favorite artist right now and would you like to see him/her dressed in TOTI?

SOFIA OTTONE: Stress Dreams by Ardency, of course I will love to see them with my collection. Right now I’m really into Tyler The Creator even if I’m not really into rap music. I think he is amazing all his universe that he creates specially in his videos, I will also love to see him dressed in TOTI.

TSCOF: List us three favorite designers / icons who inspire you.

SOFIA OTTONE: Gaspar Noe, Charles Jeffrey, David Bowie.

TOTI SS19 | Photo: Sean Macleod
TOTI SS19 | Photo: Sean Macleod
TOTI SS19 | Photo: Sean Macleod


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