Words + visual story curated by Juan Pablo Baschirotto
In the frenzied chaos of modern society, we often find ourselves torn between the aspiration for adulthood and the desire to preserve the carefree nature of childhood. The constant pursuit of success and approval propels us into an endless race, where the weight of social expectations becomes increasingly oppressive.
The current generation is thus poised between the urge to grow up too quickly and the allure of the carefreeness that only youth can offer. We constantly feel under scrutiny, scrutinized by the external world that demands we prove our worth in every aspect. Yet, in this whirlwind of responsibilities and pressures, there comes a moment when we must pause, grant ourselves a break, and rediscover the genuine joy that only being children can bestow. That magical moment when we allow ourselves to live without worries again, to redefine the boundaries of age and find happiness in the present moment.
“The Magic Ride” is the symbol of this inner journey, an ode to youth resonating through the evocative locations of cinematic America. In this enchanted setting, we are immersed in an experience that blends reality and dream, transporting us into a unique universe where the magic of childhood merges with the wisdom of adulthood. This visual and conceptual narrative invites us to embrace the most authentic part of ourselves, to rediscover that small spark of joy that we sometimes risk losing in the daily chaos. It’s an invitation to take the time to celebrate life, to indulge in a moment of pure fun, to free the soul and let it dance to the pulsating rhythm of rediscovered joy.
In a world that constantly pushes us towards the future, “The Magic Ride” reminds us of the importance of seizing the moment, of embracing the present with the lightness and enthusiasm typical of youth.
Photography: Sara Rossi @blurred.sara
Art Direction + Styling: Juan Pablo Baschirotto @juanjrpablo
Models: Enrico Manzotti, Razvan Dumitru, Alessandro Benamati
@enricomanzotti @alessandrobenamati @raz_dumi
Make-up + Grooming: Carlotta Rossi @carly_rossi
Assistant Photography: Fabio Cussolotto @fabio_cusso_88
Assistant: Davide Modena @dav.modena
Fashion powered by: Nude Project, FiveFourFive, Obey, Edwin, Iuter
Location: Movieland Park, Lazise del Garda, Verona, Italy
KREEP. 