KREEP. MEETS BE-DIAMOND

Be-Diamond: A Bespoke Jewelry Experience Rooted in Legacy and Craftsmanship

Be-Diamond has established itself as a distinguished maker that goes beyond creating mere adornments; it crafts unique pieces that resonate with the personal stories and identities of its clients. This Belgium-based brand is committed to blending exquisite diamond selections with the artisanal expertise found in one of the world’s most renowned diamond capitals, Antwerp. Every piece bearing the Be-Diamond name is a testament to the brand’s dedication to quality and individuality, providing customers with the opportunity to express their personal flair through finely crafted jewelry.

Craftsmanship and Premium Materials

At the heart of Be-Diamond’s mission is an unwavering focus on sourcing premium materials. The brand meticulously selects the finest diamonds, rich gold, and lustrous pearls, ensuring that each piece is a true reflection of the wearer’s unique style and vision. Whether you’re searching for a timeless engagement ring that encapsulates your love story, a bold statement necklace, or any other custom creation, Be-Diamond is committed to bringing your aspirations to life. Each item is thoughtfully tailored to capture the essence of its wearer, resulting in a piece of jewelry that is not only beautiful but also utterly singular.

Choosing Be-Diamond means embarking on a bespoke journey into the world of jewelry. Rather than simply offering products, the brand focuses on creating an intimate experience where clients can articulate their tastes and individuality. This dedication to craftsmanship is evident in every intricately designed piece, where attention to detail and the art of jewelry-making are central to Be-Diamond’s philosophy. Each item is more than just an accessory; it is a cherished artifact crafted with care that reflects the spirit of its owner.

A Family Legacy

The story of Be-Diamond is deeply intertwined with a family legacy in the diamond industry. It began with Anastassian’s mother, who spent over thirty years mastering the intricacies of the diamond trade. Her extensive knowledge laid the foundation for the family’s commitment to the art of diamonds. Following in her footsteps, her son became a skilled diamond cutter at a young age, gaining an in-depth understanding of diamond selection and treatment. Complementing this legacy is Nathalie, the daughter-in-law, whose creative vision balances modern trends with classic elegance. Together, they form a dynamic team that caters to a diverse clientele that appreciates both contemporary charm and timeless beauty.

Located in the heart of Antwerp—a city celebrated as the global center for diamonds—Be-Diamond benefits from the city’s rich heritage and unparalleled expertise. Known for its tradition of exquisite diamond cutting and trading, Antwerp serves as the ideal backdrop for Be-Diamond’s commitment to creating exceptional jewelry. By crafting all of their pieces within this historic locale, the brand solidifies its promise of quality and integrity.

Be-Diamond stands out by prioritizing customization and exclusivity. This unique approach invites clients not only to modify existing designs but also to embark on the exciting journey of creating their pieces from scratch. Such bespoke offerings appeal to those who treasure individuality and seek personalized experiences that resonate with their personal narratives. Notably, Be-Diamond is also renowned for its innovative use of black diamonds—gemstones frequently overlooked by mainstream designers—which contributes an unmistakable aesthetic and positions the brand as a trendsetter in the jewelry industry.

A Close Collaboration

Be-Diamond consciously opts against maintaining a standard inventory, allowing for the guarantee that every piece created is singular and special in its own right. This bespoke methodology means that each order is personally supervised by the founders, cultivating a close relationship with clients and infusing each piece with a personal touch that larger, impersonal retailers can seldom offer. Collaborating with the finest artisans in Antwerp ensures that every polished jewel from Be-Diamond meets the highest standards of quality and design.

A Holistic Approach to Jewelry

Be-Diamond encapsulates a multifaceted approach to jewelry-making that marries a rich familial legacy, personal expression, and artisanal excellence. The brand represents a journey through generations of diamond expertise, a dedication to creating exquisite works of art, and an unwavering desire to celebrate individuality through customized creations. By choosing Be-Diamond, clients are not merely acquiring pieces of jewelry; they are becoming part of a narrative that honors the exquisite artistry of Antwerp while embracing their unique identities in the process.

Can you take us through your artistic process when conceptualizing a new piece of jewelry? From the initial idea to the finished product, what steps do you follow, and what sources of inspiration are most influential during this creative journey? How do you ensure that your designs not only reflect your artistic sensibilities but also cater to the preferences of your clientele?

The creative process is something difficult to explain. I believe that every day we are in a creative mode, even without realizing it. My ideas often come at night, so I keep a small notebook on my bedside table. I sketch everything that comes to mind and then sort through the ideas. Not all of them come to fruition,I select a few, discuss them with my husband, and then we start creating the prototype.

I work with someone who converts my sketches into 3D models on the computer. This allows us to see the details and make changes if necessary. After that, several artisans take part in the process :some cast the jewelry, while others set the stones. Of course, my husband selects the stones beforehand, based on the required size. The size and technical characteristics are determined during the 3D design phase.

For complex creations, we sometimes print a plastic model using a 3D printer before casting the final piece in gold.

Be Diamond’s designs range from the avant-garde to the timelessly classic. How do you ascertain the direction for a particular collection? What considerations do you take into account to ensure that your creations remain relevant and appealing to your audience? How do you strike a balance between timeless designs and contemporary aesthetics?

I try to keep in mind the importance of staying within a minimalist design while also expressing emotions. For example, with the *Outside the Box* necklace and earrings, the idea is to encourage thinking outside the box while maintaining a minimalist design.

Customer feedback is vital in the design world. Could you discuss how you gather and incorporate client input into your creative process? Can you share a particular instance where a customer’s suggestion led to a significant change or enhancement in one of your designs? What are some effective strategies you use to foster a dialogue with customers that encourage constructive feedback?

Jewelry is often imbued with stories and emotions. How do you ensure that each piece of jewelry tells a compelling story or evokes specific feelings? Do you intentionally infuse particular themes or narratives into your designs, and how do you convey these stories to potential customers? Can you share an example of a piece where storytelling played a pivotal role in its design?

There is always a story and emotion behind a creation. My approach is more artistic than commercial ,I create to express myself. The puzzle piece is a great example. I love the idea of transforming a simple game piece that everyone knows into something symbolic.

A puzzle piece can represent a person searching for their place among others. We all want to be part of a bigger puzzle,it’s an analogy for life. I believe everyone can relate to this concept. Each of us is a unique puzzle piece, yet we need the other pieces to complete the whole.

As sustainability becomes increasingly vital within the jewelry industry, how does Be Diamond approach this issue in its design and creation processes? What practical steps do you take to ensure that your materials and practices align with sustainable principles?

We only purchase diamonds from trusted partners who guarantee that the diamonds come from controlled mines with no child labor. Additionally, we use as much recycled gold as possible for our creations. We also sometimes recycle old family jewelry to transform them into new pieces.

Your experiences as an author also add a unique dimension to your creative endeavors. How does the practice of writing influence your approach to jewelry design? Do you find that storytelling and design intersect in ways that enrich both? Are there particular themes in your writing that resonate with the inspirations behind your jewelry?

Writing is a solitary endeavor, I would even say it’s an exploration within oneself. The same can be said for creation,you have to dig deep inside to find what you feel and what you want to express. You must be sincere if you want to truly connect with people.

Your personal motto, “One must believe in their dreams, no matter how crazy they may seem,” speaks volumes about your approach to both life and business. How has this philosophy shaped your decision-making process throughout your journey as a designer? Could you provide an example from your own life where believing in a seemingly impossible dream led to meaningful success or realization?

This phrase has always been my guiding principle. I learned at a very young age that life passes quickly and that everything can change in a second, so you have to believe in your dreams. Sometimes, even the wildest dreams can come true.

The greatest dream I have realized was becoming an airline pilot when everyone told me it wasn’t a career for a young girl. I am proud that I believed in it and saw it through to the end.