The brand Diana Caramaci was established in 2017 by the Designer herself with the winning of the Young Designers on Stage contest at Bucharest Fashion Week. The brand is on the up-and-up since then due to its unique designs and received various invitations to showcase the collections on national and international runways such as New York Fashion Week, Vienna Fashion Week, Oman Fashion Week, Feeric Fashion Week, Chisinau Fashion Week, Bucharest Fashion Week and Emerging Talents during Milan Fashion Week
The style of a Designer is her signature and by that means, Diana Caramaci tries to create artworks with every clothing piece. Her designs are unique pieces, slightly extravagant, trying to highlight each women’s silhouette and peculiarities. Having this fact in mind, it’s easy to recognize the fact, that the Diana Caramaci clothing pieces are created especially for the confident and powerful women.
The fabrics used for the Diana Caramaci creations are natural fabrics that infuse fluidity into garments, and they gain an added value by the unique cuts. Silk, embroidery, taffeta, jacquard, are few of the examples of the fabrics that are used to reflect each client’s style. To sum it up, each woman is intended to wear her own personality.
A CHAT WITH DIANA CARAMACI x KREEP. MAGAZINE
KREEP: How did your passion for design start and how your creative process work?
My passion for design started at a very young age, I was around 10 years old when I started to draw my first sketches. I didn’t know exactly what I was doing, but I was crazy about drawing clothes. In terms of creativity, I find my inspiration in everything that catches my attention. I don’t plan where to look for it, it just comes natural.
KREEP: How fashion nowadays helps and motivate you to become a fashion designer?
Fashion nowadays is more permissive and it pushes you to go beyond the boundaries. This way, its harder to find inspiration and creativity to come up with some new and unique designs.
KREEP: Can you tell us a little bit about your references for the last collection?
My last collection was inspired from the play “Phantom at the Opera” by rendering the 19th century style, but with modern touches so that each piece became actual and unique.
KREEP: Are you sick of people talking about millennials? Do you see yourself as a designer for young people, a new generation?
I don’t want to express my customers target as being only for millennials or a new generation. I create for all women who want to be different and who are not afraid to wear something unique.
KREEP: How fashion competitions can change the business industry? Will you apply at some in the future?
I look forward to apply to some fashion competitions, I would definitely do it. I think it’s a good way to train you imagination and creativity, knowing that you have some competitors that fight for the same thing and you want to give the best out of yourself.
KREEP: How do you want people to feel when they wear your clothes?
I want that women feel confident, powerful, and that they can express their personality by wearing them.
KREEP: What do you think it’s your best-selling piece from your last collection?
A sequined oversized hoodie. It was indeed the best-selling piece, because it’s easy to wear it and match it in different style, depending on the accessories. You can either wear it in a casual way with jeans, sneakers or in an elegant way, by wearing it as a dress with overknee boots.
KREEP: What do you think about the opportunity of selling your products on online platforms, you think it might be a good showcase for your work and your future?
Yes, the online platforms are definitely an advantage nowadays, because it’s easier to reach more potential customers and you get visibility and exposure.
KREEP: What young designers need right now from fashion industry to grow up?
They need to focus on creativity and imagination and bring something new to the fashion world and be aware that exposure and visibility is very important.
KREEP: List us three favorite designers / icons who inspire you.
Dolce Gabbana, Olivier Rousteing, Alexander McQueen