FOCUS ON: MATUROS NEW YORK, A CHAT WITH MATUROS MARTIN

As a designer and a daughter to an environmentalist, Maturos wants to use this opportunity to influence the fashion industry’s social and environmental responsibility through smart design to create products that can have multiple lives.

Every garment is designed and made in NYC to ensure the highest quality production while upholding ethical fashion practices.

MATUROS New York captures the essence of lux-leisure with unexpected elements, creating stylish, versatile and current staples that embrace the now in a sophisticated manner. Bridging street sensibility with femininity that is effortless, chic and cool. All Made in New York City.

 

IMG_5110

 

A CHAT WITH MATUROS MARTIN x KREEP. MAGAZINE

 

KREEP: How did your passion for design start and how your creative process work?

My passion for design came from the love of studying art history and creating during college. My process typically is associated with my mood. I do best when I feel inspired by something or from daily observations. It all needs to happen organically. Once forced, my work is meaningless.

KREEP: How fashion nowadays helps and motivate you to become a fashion designer?

The fashion market has become so saturated with fast fashion that I felt the need to create a brand that focuses on quality with a sense of purpose while keeping prices accessible .

KREEP: Can you tell us a little bit about your references for the last collection?

My reference came from the Geo art movement and its association with modernism. Heavily influenced by minimalism focusing on line, shape and color.

 

IMG_5127

 

KREEP: Are you sick of people talking about millennials? Do you see yourself as a designer for young people, a new generation?

No I am not. I think it’s important for my brand to consider the new generation when it comes to running a fashion business. Young people are interested in the environmental and social impacts of the clothes they buy which is aligned with my brand philosophy. I also think youth engagement is also key to the brand success as far as creating trust..

KREEP: How fashion competitions can change the business industry? Will you apply at some in the future?

I think it can better position the brand in such a short amount of time. Yes, I would participate eventually.

KREEP: How do you want people to feel when they wear your clothes?

I want them to feel modern, condifent and comfortable.

 

IMG_5113

KREEP: What do you think it’s your best-selling piece from your last collection?

My knit sweatshirt that can be worn 5 different ways. People love the idea of versatility within the garment. It gives them not just value but also options.

KREEP: What do you think about the opportunity of selling your products on online platforms, you think it might be a good showcase for your work and your future?

Online platforms can be convenient but tricky at the same time when people aren’t farmiliar with your product, they seem to be weary about purchasing.
At the same time, it does put your brand out there for the mass to see.

KREEP: What young designers need right now from fashion industry to grow up?

Mentorship programs and designer meet up groups. I think sharing ideas and surrounding yourself with other creatives can be super beneficial and inspiring.

KREEP: List us three favorite designers / icons who inspire you.

Issey Miyake
Marine Serre
Rei Kawakubo芨

 

IMG_5126IMG_5118IMG_5117IMG_5130IMG_5098IMG_5097IMG_5115

IMG_5122
NEW YORK, NY – FEBRUARY 08: Models wearing Maturos New York with bags by Volta Atelier and jewelry by Iza by Silvia D’Avila walk the runway during the Flying Solo Ready-To-Wear February 2020 runway show at Pier 59 Studios on February 8, 2020 in New York City. (Photo by Ilya S. Savenok/Getty Images for Flying Solo) (Photo by Ilya S. Savenok/Getty Images for Flying Solo)
IMG_5121
NEW YORK, NY – FEBRUARY 08: Models wearing Maturos New York with bags by Volta Atelier and jewelry by Iza by Silvia D’Avila walk the runway during the Flying Solo Ready-To-Wear February 2020 runway show at Pier 59 Studios on February 8, 2020 in New York City. (Photo by Ilya S. Savenok/Getty Images for Flying Solo) (Photo by Ilya S. Savenok/Getty Images for Flying Solo)

IMG_5119