SLAVSOCKS IS THE NEW ATTITUDE STATEMENT

SLAVSOCKS ARE MADE IN SLAVENIA.

SLAVSOCKS will keep your feet comfortable, stylish, and dry. You may have noticed that socks aren’t what they used to be. Think back: for a long time socks were just something you used to cover your feet. Possibly black, probably ankle-height and definitely an afterthought. Socks are now an important part of your outfit at the least, the making of an outfit at most.

In fashion, statement socks have been big for a few years. In 2017, kicked off by the Vetements’ socks with the DHL logo teeT-shirt, they became “the most loaded accessory of the year”, according to the GQ columnist Justin Myers. Prada played with pulling socks up to men’s knees and, thanks to logomania, socks have become a more affordable way for fashion fans to conspicuously buy into their favourite designer labels.

BUT, LET’S FOCUS ON THE INTERESTING WAY OF WEARING SOCKS + THE BALKAN CULTURE.

SLAVENIA is a new entity + a new imagined community of people who share a SLAV in common.

Motifs on socks are a part of different cultures + some of them are even named differently but as being a part of SLAV community we share only love toward – BUREK; AJVAR; RAKIJA; #CEVAPI… and so on. In SLAVENIA it doesn’t matter where are you from; what is your past… what really matters is the future and what is your relation to the motif. Things make us just as much as we make things. We have a sign and a signifier; but what you think is evoked in your mind and you make signified a concept – being SLAV. SLAVSOCKS bring people together; we share love toward BUREK and RAKIJA trough sustainable fashion pieces; we can now wear a part of our identity and show love&respect.

Being a true SLAV on every step that you make. SLAVS GONNA SLAV – we have fun!

https://slavsocks.com

Certified ecological cotton made in SLAVENIA (central Europe – maybe even in Slovenia). What kind of socks would you like to wear? Given the proliferation of styles, SLAVSOCKS offers a good sock option for everyone. Choose yours:

PHOTOGRAPHER:  TAMIR POTOKAR / RAW STUDIO

MUA: MAXI KLEMENC

Models:
ANA OBERSTAR
TINA MENTOL (ZT MODELS)
LUKA DOVŠAK

IG: https://www.instagram.com/slavsockslife/
Website: www.slavsocks.com

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