INTERVIEW: KREEP. presents NUMB AT HEART

The streetwear revolution means you can choose comfort and convenience, without having to compromise on style. To show you an interesting street style game, we have rounded up with one of our favorite streetwear brand that you absolutely need to know.

NUMB AT HEART

NUMB AT HEART‘S GOAL IS TO PUT THE “FUN” IN FUNCTIONAL FASHION.

”WE KNOW THAT LOOKING STYLISH CAN MAKE YOUR WHOLE DAY BETTER; THAT’S WHY WE’RE COMMITTED TO BEING YOUR SOURCE FOR THE NEWEST TRENDS. WE DESIGN CLOTHING YOU LOVE SO YOU CAN FOCUS ON LOOKING GREAT. IN FASHION, BEAUTY IS IN THE EYE OF THE BEHOLDER, BUT QUALITY SHOULD NEVER BE A COMPROMISE. NO MATTER WHAT YOU’RE LOOKING FOR, WE GUARANTEE DURABILITY. WE ARE COMMITTED TO PROVIDING YOU STYLES THAT HAVE QUALITY BUILT IN AND WILL LAST THROUGH THE WEAR AND TEAR OF YOUR DAY.”

HTTPS://NUMBATHEART.COM 

We believe in the power of streetwear more than ever and we wanted to explore deeper this issue and its meaning through out special conversation with Karshif Adams, founder and CEO of the brand.

A CONVERSATION WITH KARSHIF ADAMS, FOUNDER+ CEO OF NUMB AT HEART

How did your passion for design start and how your creative process work?

I don’t really have a creative process ides and designs, just pop up all sorts of times at random. It’s kinda weird but fun at the same time. I believe my passion started in middle school, me and my classmate used to read Vogue magazines and discuss about fashion and the latest trends. At the time it was iceberg jeans that peaked my curiosity.

How fashion industry helps and motivates you as a streetwear designer during these times?

Well, today you see fashion everywhere, from your favorite artist to the most popular youtube-r, everything is online. So, just seeing people – who you like – wearing something that you fell you could have made it better is a motivation. It’s sounds competitive but this is in a constructive way.

Can you tell us a little bit about your references for the last collection?

My last collection as all about expanding to different cultures and countries. I got references from the direction that my sales started to take. I made the National wind breaker due to the fact that I was shipping packages all across the Unites States of America; I understood that I was dressing people in other countries as well. So it’s like an inside pat on the back to myself.

Do you see yourself an example for the new generation of streetwear?

That depends on what do you ask me, lol. Well, I’m focusing everything on future generations. I see it as if you want to be relevant in the future. You have to target who is going to be there. So I’m kinda giving myself a head start by targeting that specific group now.

How do you think competitions can change fashion industry?

I am not quite sure how they will change the business. I am fairly new to this industry and I never had the opportunity to enter any at the moment, but it’s definitely something. I look forward to in the near future. I see fashion as a competitive industry, so I am excited about these opportunities when they will be available to me.

What do you think is your best selling piece from your last collection?

The pink and grey National wind breaker, as well was featured in two magazines. That possibly helped reach those sales goals.

What young generation of designers need right now in order to grow up?

In my opinion I believe young designers, included me, need constructive guidance and mentorships from veterans. I would love to start a program that support this kind of initiatives. In may make it happen in the future.

For more, visit the official website: https://numbatheart.com

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