NASTYA NEKRASOVA is a fashion brand founded in 2017. The collections are created with a great attention to detail and with an emphasis on tailoring and an eclectic use of materials and custom developed fabrics.
The collections cover men’s and women’s ready-to-wear, accessories and footwear.
A CONVERSATION WITH NASTYA NEKRASOVA
When did you first realize you wanted to launch a your own label?
I can hardly remember how I even started thinking about it, but I know for a fact that I have dedicated my whole life to come to this. All my life has been revolving around creativity, starting from the fact that I was born into a creative family and received a special art education. All my previous works and my projects were related to creativity, but vivid realization that I want to create a project that will reflect my worldview, my feelings and emotions, arose in 2017. At the beginning of 2018, the clothing brand was actually born.
Now I feel that I’m in the right place at the right time doing the right things.
If you could go back and tell yourself one thing before beginning your career what would it be?
You choose the best way, bb !
Go ahead and never back !
How do you want your clients to feel when wearing a your brand pieces and in what occasions can be worn?
I create clothes for people regardless of time, gender and self-identification. Each collection is a diary of a certain period of life, my personal concrete story, a meeting and experience, and I would really like my clients to feel it. Clothes of my brand are not for specific cases, it’s more for a state of mind.
Can you tell us how your collections makes a difference to help more the environment?
NASTYA NEKRASOVA uses organic and recycled materials, supports artisans and small producers, follows Slow Fashion principles: less units – better quality. In 2020 the brand has launched an all-digital new clothing line.
There is one important person, in your life, who pushes and motivates you to believe in yourself?
My boyfriend is my biggest supporter ever. He is always with me in the best and worst periods of my life. And only he can find the right way to motivate me to do my best .
Describe us you as a creative in your personal life and how your feelings influence the creativity process?
The creating process of my collections is not just physical actions. For me it is something like translation of my vision and my feelings of the World for the World.
The objects, light, interior. I explore how organic my pieces can be in a very different situation investigating the material, the form and the process of making. It makes my work very tactile both physically and mentally.
I am trying to influence the feelings through my clothes and change the inner world giving all of myself without a trace.
Would you like to involve other creatives in your future projects and what do you think is the main mission of the CO-BRANDING concept?
CO-BRANDING It’s a completely great idea to give the new energy and new clients to all sides of collab. This is a huge resource for the development of the fashion industry, the arts and culture in general. And I have an extremely positive attitude towards collabs and would be really happy to take part in collabs with strong and interesting projects.
What is the slogan of your brand?
NO MATTER WHAT SITUATION YOU ARE IN – DO YOUR BEST!
What are the next steps for your label, in order to grow up more?
Our plans are to develop our brand in different ways – offline and online, enhance marketing and expand new sales markets.
In addition to seasonal collections, we plan to produce limited editions in collaboration with artists and designers.
Well, if you think wider and look further, then of course we dream of going down in history of fashion, art ,culture!)