Oriental Beauty Valley – the Shanghai beauty brand consortium enters Milan Fashion Week thanks to its partnership with designer Francesca Liberatore
The Oriental Beauty Valley group and Shanghai Promotion Center for City of Design have landed at Milan Fashion Week thanks to a partnership with famous brand Francesca Liberatore.
Francesca Liberatore’s fashion show held on Sunday, September 25 at 7 p.m. was an opportunity to present 13 beauty companies of the Oriental Beauty Valley group, showcasing the style of Shanghai’s beauty industry in Milan. The event was also one of the highlights of the annual “Made in Shanghai Fashion Consumer Products Overseas Promotion” initiative.
As a beauty industry group that integrates industrial park, technology, talent introduction and market integration, Oriental Beauty Valley Group has always been committed to making “Made in China” an international brand and has successfully helped more than 30 Chinese cosmetic companies make their mark in the fashion capital Milan by initiating a process of opening up to the international market.
Oriental Beauty Valley also aims to bring Chinese cosmetics and beauty companies into the fashion world.
Milan Fashion Week is a great opportunity for Shanghai’s beauty industry to participate as a key player in global fashion trends, and is a gateway to the international market. With the growing popularity of oriental-designed beauty products, Chinese cosmetics and beauty brands will soon take their place on the international fashion scene.