Simon Cracker showcased the fall winter 2023-2024 collection in Milan.
…BUT NO Fall-Winter 23/24
“Learn to say no is learn to gain freedom,” “If you’re not angry, it means that you don’t pay attention,” “If it’s not what it would be, then it’s what it should be,” “Anger is an energy.” These are the main concepts that have inspired us for this collection. The world is in danger, and Fashion can’t ignore the situation.
This time we’re a bit angrier; we want words to become facts: we’re reasonable and demand the impossible. We’re an independent brand and make a great effort, but we do it with enthusiasm and consciousness, supported by people who believe in us and share our values.
The collection is based on a strong punk ideology, in its original sense: nonconformism, the definition of one’s not aligned and unique identity, the distance from common places and escape from orthodoxy, provocation, and the system’s mockery. All of this is reflected on tailored clothes encrusted with silicone that cracks as if it’s worn, coats made from handmade blankets, knitwear that comes from leftover yarn swatches, white shirts with spray-painted Peter Pan collars, chandelier fragments that become blood drops.
“…But No” ‘s godfather is Jamie Red, anarchic artist and Sex Pistols’ art director, that has to donate us some clothes from his brand “Ragged Kingdom,” the fashion show’s closing pieces.
Our second collaboration is with knitwear designer Gaia Segattini and her brand Knotwear. Gaia, as well as a friend, is an upcycling Italian pioneer, always supporting independent brands and non-mainstream fashion.
Even in this fashion show, our casting features friends of different ages, gender, and physicality: they complete their outfits with their shoes and accessories, pointing out our authenticity and willingness, up to the point where an accident has become a part of our storytelling
ANGER IS AN ENERGY
BE REASONABLE DEMAND THE IMPOSSIBLE
THANK YOU DAME VIVIENNE WESTWOOD