8IGB COMMUNITY CLOTHING IS A SKATE LIFESTYLE INSPIRED APPAREL BRAND, BASED ON GRAPHIC PARODIES AND DUAL MEANING SLOGANS WHICH OFTEN HAVE A SPICY TWIST AND A SEXUAL COMPONENT COMING FROM THE GAY WORLD, VERY INFLUENCED BY MATT LAMBERT’S PHOTOS. THE CONCEPT WAS BORN IN A SMALL BUILDING AT #8 OF A LITTLE ALLEY IN THE 18TH DISTRICT OF PARIS; 8IGB ACTUALLY STANDS FOR 8 IMPASSE GROSSE BOUTEILLE. THIS BUILDING IS THE MOST UTOPIAN PLACE EVER SEEN, IT’S WHERE PEOPLE LIVE WITH OPEN DOORS, WHERE EVERY NEIGHBOR IS A BEST FRIEND, WHERE YOU NEVER FEEL LONELY, WHERE YOU CAN PAINT,READ OR ENJOY A BEER TOGETHER IN THE COURTYARD, WHERE THERE IS ALWAYS AN EXTRA PLACE FOR WHOM WANTS TO JOIN IN. THE BRAND PHILOSOPHY IS, OPEN DOORS, OPEN HEARTS AND OPEN BAR…8IGB COMMUNITY CLOTHING’S CONCEPT COMES FROM THE DESIRE TO GIVE A VERY INTIMATE AND FREE DIMENSION TO CLOTHES, WITH A CERTAIN LOVE FOR BAD TASTE MIXED WITH A POETICAL AND DECADENT VIEW OF LIFE. EASY SHAPES FOR DIFFICULT PRINTS.
”On the back of each piece you will find the slogan «I don’t match», which is the way we feel about society and different tribes. We don’t match any category. On the other hand the little wooden stick with the typical red head called “match», is an object that is close to us and illustrates us very well, all similar but all different, like in a matchbox, small, nice and friendly but if you scratch it will burn.” That’s why they choose to place a real match stitched under their logo on each item.
8IGB Community Clothing FW19
PHOTO: Julie Rôad Bruneau
MODELS: Tatiana Vedovato / Jacopo Vedovato
LOCATION: Bar Paride
SPECIAL THANKS to: Elena Calza
KREEP. 