Inspired by Dadaism + mathematics + much more, ARC LUO uses fashion to explore philosophy + creative concepts. The label’s most recent collection, “In-arti-culate”, focuses on the perception of art and how it shifts from person to person. These themes are not hidden; throughout much of the collection, imagery of toilets makes a prominent appearance — a bold move that shows the brand’s willingness to explore topics not often covered in the fashion world.
Credits: PHOTOGRAPHER: ASTRID JI | Front + Back Runway: GETTY
How did your passion for design start and how your creative process work?
I like to use a variety of media, such as music, videos, body and various experiments, not only use fashion language to express idea. My initial interest in clothing came from a Japanese cartoon called Sailor Moon. When I was young, I liked to play dress-up games on the computer. When I grew up, I discovered that the costumes of the characters were all inspired by big-name brand couture.
How fashion nowadays helps and motivate you to become a fashion designer?
It makes the expression more diversified, inclusive, independent and individualized.
Can you tell us a little bit about your references for the last collection?
My theme for this season is “in-arti-culate”, which focuses on how people perceive artworks. I referred to the shape and structure of artwork “Fountain” from Duchamp. It is about whether ordinary things can also become masterpiece of art, and it has aroused a series of discussions among people.
”I hope to deliver a message: Are we get too used to the things around us and a certain concept we recognize?”– ARC LUO STUDIO
Do you see yourself as an example for the new generation in fashion industry?
I am part of the generation that the Chinese public rapidly improve their sense of style.
How fashion competitions can change the business industry? Will you apply at some in the future?
It will bring more resources and attentions. I really expect to attend the contests, such as Fashion East and V Files.
How do you want people to feel when they wear your clothes?
They would like to wear it every day.
What do you think it’s your best-selling piece from your last collection?
What do you think about the opportunity of selling your products on online platforms, you think it might be a good showcase for your work and your future?
I am very happy to sell them on network. The virtual demonstration platforms are growing, to date, I think the combination of online and offline sales is crucial.
What young designers need right now from fashion industry to grow up?
Investment, production and popularity.
SPECIAL FEATURE X VFILES FEAT. ARC LUO STUDIO
When did you decide to launch your own brand/label?
During the pandemic 2020.
Define luxury concept nowadays in fashion industry in few words .
Luxury is appreciated by most people but only a small part can afford it.
Do you have interests regarding more collaborations with other brands from fashion industry?
Sure, I would like to, such as, shoes, accessories and design brand of bags.
Do you have interests regarding collaborations with celebrities from music or cinema industry?
Absolutely yes. Many inspirations are from music or movie. I would like to work with those who have their own ideas, you know, someone like an opinion leader.
How would you describe your work process regarding your last collection?
I like to use a variety of media, such as music, videos, body and various experiments, not only use fashion language to express idea. My theme for this season is “in-arti-culate”, which focuses on how people perceive artworks. I did various experiments, such as dance moves, the conversion between graphics and sound. Besides that, I referred to the shape and structure of artwork “Fountain” from Duchamp. It is about whether ordinary things can also become masterpiece of art, and it has aroused a series of discussions among people.
''I hope to deliver a message: Are we get too used to the things around us and a certain concept we recognize?''
How fashion public relations agencies can help more the brands and what skills a good fashion PR should have in your opinion?
Strong communication and critical thinking skills will help brands find better partners, production models and sales channels.
They think they know how fast the fashion industry changes.
There is a person in your mind that you would like to meet personally? Who?
Rei Kawakubo. Because she wouldn’t like to accept many interviews.
What young designers need right now from fashion industry to grow more?
That would be to find some factories that they would like to do orders without MOQ and more chances of exposure.
And learn how to change from the design thinking to business operation.
Tell me about a recent challenge you faced while working on a project. How did you overcome it?
The distant production line and produce high-quality goods that fit your expectation.
I overcame it by setting a easonable schedule, establishing the clear production sheet and improving details.
News on the way regarding your next collection?
Next collection will be a show combined virtual and genuine clothes.
ARC LUO STUDIO
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