Amari Moneé, the brand was established in the summer of 2016 with the goal to bring the essence of couture back to the forefront of fashion. Today’s world is being dominated by fast fashion. I found it incredibly important to remind people that fashion is also art.
Fashion, particularly couture and custom garments, require so much love and attention to detail. The brand, Amari Monee, is an upcoming luxury and evening wear company.
We had an exclusive interview with Amari about future and fashion industry, that you can read here below:
Describe yourself as a creative and how your label was born?
From a creative lens I would describe myself as bold and feminine. My brand was established in the summer of 2016 when I decided to fully lean into my passion. I always dabbled in making clothing for myself and for school productions, but something clicked inside me that summer. I knew it was time to take my passion seriously.
How do you manage the creativity process exactly as it’s really challenging nowadays in fashion industry?
In today’s fast paced world it is easy to get swept away by life, obligations, and stimulation overload. I personally cannot produce anything of quality if my mind isn’t quieted. To reach my full creative potential I find ways to relax. Once that happens then I can think clearly and start to execute my vision for a particular project.
What is the most challenging issue in promoting your own label ?
Having patience. My peers, family and friends have been incredibly supportive of my work. However promoting your own label takes so much patience and consistency. Nothing great or worthwhile comes easily.
What’s the main impact of social media in both ways, buying and brand marketing?
Social Media does wonders for brands, because it is a free space where labels can get exposure. It is so easy to find brands that fit criteria you are looking for, just by searching a hashtag or finding similar pages to ones you follow already. That easy access helps accrue clientele much faster than in the pre-social media age.
How do you manage to choose your models in order to spread better the diversity issue through your label?
My goal since I started designing many years ago, was to bring the voice of black women to the forefront of luxury fashion. For most of my projects I choose to work with black models or women of color to ensure that I am using my platform to promote diversity in the fashion industry.
What do you think is the biggest challenge regarding your work?
I can be my own worst enemy. Whenever I work on a collection I tend to overthink, which blocks my creative view sometimes. For my work to truly blossom I need to get out of my own head.
How do you think your label can play an important role in your daily client’s life?
My brand is meant to uplift women and make them feel bold, luxurious, and feminine. On a day-today basis my brand will be a confidence boost in my client’s life.
What do you think about the opportunity of selling your pieces online nowadays?
More and more people are shifting their focus to shopping online, so I think for my brand it is an incredible opportunity for me to grow my business and clientele.
Imagine that you must write a letter to your FUTURE SELF. What would you write?
To my future self,
I am sure you must feel so fulfilled knowing that the many years spent building the brand and operating as a one-woman show paid off. I hope that you have learned how to balance all the moving parts of your life and the importance of maintaining your mental and emotional health. Stay true to yourself and what the brand stands for.
Photography: Jaren Stephens @thejarenstephens; @thejarenstephens.art
Model: Joana Martin @oneofjo