HIGHLIGHTS FEERIC FASHION WEEK DAY 3

The fashion shows at Feeric Fashion Week ended on Saturday, with three other special events. At the Boromir Factory, New Talents by Kreep Agency and Alexandru Floarea presenter two unconventional collections. 

KREEP Agency is an innovative and interdisciplinary platform focused on unconventional and aesthetic productions. Formed by visionary creatives worldwide, on July 22th at Feeric Fashion Week showcased for the third time a blended mix of young talents and aesthetic accessories designers.With a key interest in the sustainable aspect of the industry, the brands showcased are ethical, hand-made with an artisan touch. KREEP acts as a platform for showcasing new talents, showing a younger generation of visionaries who are pushing the boundaries.

As always with impressive and pictorial showcases, this time, the New Talents by Kreep. collective show was curated and stylized by Sebastian Felix Țopescu, fashion editor at MODIC Magazine and 33 Magazine, a recent graduate of the Istituto Europeo de Design in Milan and showcased creations made by young designers: clothing by Yun Qu – Videmus Omnia -NYC, United States, Jennifer Moica – Jen MM – Germany, Bags by ZMAI by Nelizabeta – Germania, Aliel Official – Egypt, Scarves by Ralu FineArt – Belgium, Jewelry by Farah Wasi Ghatala, Pakistani-American – House of Wasee – based in California, United States.

KIKIMRA collection signed by Alexandru Floarea was a collection inspired by the desolate image of New York during the ’70s and’ 80s, reflected in the photographs of the German artist Miron Zownir. Years characterized by an overwhelming sexual and creative energy, the gloomy world of nightlife. The collection allows us to venture into a space beyond what the eye can see. Although poetic, it is at the same time sufficient of real to bother and to make us wonder and reflect. The collection is not part of the “mainstream”, highlighting the unconventional, peripheral and extreme part of society, dominated by glamour entertainment and false feelings.

In the lobby of the VIP salon at CineGold – Promenada Sibiu, the lingerie brand SETHEI showcased a preview to its collection with elegant design lines and precious accents. 

Mysticism and mythology are inexhaustible sources of inspiration and bring to the attention of the best characters.Theia is the titan born of earth and sky, she rulling gold, silver and diamonds. Selena is the daughter of them, the moon, and from the composition of the names of the two appears SETHEI – complex divinity, deity of the night and mystery, the mistress of fine and precious things. SETHEI is a lingerie brand that is shaped around elegant design lines, with fine lines and accents precious, the products being dedicated to a premium – luxury public. Superior quality materials, in some places with inserts special traditional motifs represent the particularity of the collections that follow a sustainable line of appreciation of local values ​​and resources.

The last individual presentation took place in Huet Square, and was the last  collection of the Blanche & Brownie brand. It was a playful collection, a “garden”  collection that does not take into account age, inspired by all the reasons to be discovered during the lockdown. Strong colors and various pockets transposed into noisy materials.

The fashion shows at Feeric Fashion Week ended on Saturday night, in The Small Square – Piața Mică, with the Feeric Gala, the grand final event of the fashion week in Sibiu. Five brands presented unique collections on the geometric catwalk located in the space in front of the House of Arts: 

Lily of the Valley – For the Spring-Summer 2021 collection Lily of The Valley celebrated femininity inspired by nature’s beauty. Using refined natural materials and embroidery in organic shades mirroring nature, the collection suggests a feeling of sophistication and elegance. Each piece is adorned with a fine golden touch, like a delicate caress of the sun’s rays. Cocktail dresses make a game of opacity and transparency that give a note of brilliance to each design. 

Valentina Zeed – Velmoda was born in 2016, when the young designer Valentina Zeed decided to enter this world the exuberance of fashion to materialize the uniqueness of its creativity. Valentina gave birth to a concept which brings to life the sensuality, emotion and power of being a woman, using materials such as silk natural, natural silk veil, but also precious stones sewn by hand in different shapes, joined harmoniously, together representing the unique Velmoda style. The creator addresses modern, romantic, sensual women, but also business women, independent, confident and confident, ready to conquer the world. The young designer wants that each to be unique and fabulous in its creations, these being distinguished by refinement, elegance and style.

Olga Mihoc – The garments in the MOtion collection combine contemporary styles specific to the active lifestyle of women with an emphasis on various elements such as pockets, collars, lapels, zippers, fringes, lines constructive-decorative, which outlines as a whole its artistic concept. The garments are produced in limited series, and some are unique, created from recycled materials. The collection finds its inspiration in the dynamics of today’s society in which women associate fashion with a tool of perfect expression of one’s identity and not just with a form expressed by the need to cover the body.

Bisoulovely – To give magic and wonder a physical form, BISOULOVELY lovingly crafts jewelry inspired by the celestial, the magical, and the fantastic. BISOULOVELY finds sources of inspiration from both imagined worlds and natural scenic beauty to create dreamy jewelry akin to wearable magic. Each piece is made from high quality materials, frequently making use of sterling silver, 14 karat gold, and gemstones in our designs to add sparkle and whimsy to your jewelry collection. With a wide variety of whimsical treasures at BISOULOVELY, you’re certain to find a little piece of magic perfect for you.

Inessa Creations Monaco – Award Winner and eco responsible Monegasque brand which is building a human connection based on the social codes by touching people from the aesthetic aspect in order to resonate inside them and build a community where everyone can share and show their true colours by being and feeling unique. 

‘’You are the creator of your own life. The new couture collection « Monte Carlo hills » SS21 is about craftsmanship, haute couture, high-end fabrics as well as Swarovski crystals presented in unique pieces. From Gala couture dresses to unique craftsmanship pieces and ready to wear luxury, this collection englobes the wide array of monegasque fashion while renewing it and creating new codes , new values and going further establishing a straight vision for the brand.’’ – said Inessa, founder and designer Inessa Creations Monaco. 

The Gala included the award ceremony as a result of the long term partnership between IED – European Design Institute and Feeric Fashion Week, started 4 years ago. IED offered a free scholarship in Barcelona to one or the most promising Romanian designers of this edition: Alexandru Florea. 

We have made an incredible effort to organize Feeric Fashion Week this tangled year and we were glad to be the first major fashion event in the world to take place with spectators and international participation. Last year taught us many lessons, sustainability in fashion becoming the most important aspect we need to focus on, before anything else. Therefore, this edition we decided to use all our resources in terms of educating the audience on the aspects of ethics in fashion, recycling/upcycling and responsibility of consuming. At the same time, I think we  have prepared one of the most exciting and beautiful editions of recent years, with some really surprising scenarios, shows and locations “, said Mitichi, president of Feeric Fashion Week.

Regarding the beauty direction, this year confirmed the tradition of teaming up once again with Cristian Buca key make-up artist and Geta Marin key hair-stylist.

Feeric Fashion Week was organized by Mitichi Foundation and was co-financed by The Sibiu Local Council through The City Hall of Sibiu and The County Council of Sibiu. This edition was supported by Ford, Label M, Paese and Visit.Sibiu. 

Access to the area of fashion shows was free and allowed to everybody willing to attend, under the restrictions of the current situation caused by SARS-CoV-2 pandemic. The events within Feeric Fashion Week 2021 took place in compliance with the rules of physical distance, and the wearing of a protective mask was mandatory within the perimeter of the event. 

Thank you for feeling Feeric with us! #FeelFeeric 

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