A CONVERSATION WITH KOREANO

Committed to creating clothing that allows for full self-expression, KOREANO encourages women to maintain independent aesthetics and experience the wonders of life with their unique aura and strength.

KOREANO’s Woman SS22 inspiration is all about sophisticated and contrasting colors for a strong, active woman. She is a romantic rebel who has responsibility yet is free of all codes.She’s aware of her environment, but creates her own rules. and a free-spirited traveler who is sure of herself and her style. Deeply urban, she is the master of her secret garden.

A CONVERSATION WITH KOREANO

When did you first realize you wanted to launch a your own label?

The brand was established in 1992, but at the beginning of its establishment, brand awareness is more of a symbolic cognition. With the passage of time and the precipitation of one’s own cognition, brand cognition is no longer just a symbol, but more a declaration, a proposition, a culture, and an expression of values, and then with More people reach the resonance of hobbies and the resonance of aesthetic consciousness. At this time, I really started a brand.

If you could go back and tell yourself one thing before beginning your career what would it be? 

The uncertainty of the future is an opportunity as well as a challenge and risk. As long as you are full of passion and stick to what you like, do what you want to do, do what you think is worth doing, to maximize the strength of Chinese women, retain passion, and uphold a sense of mission , The future can be expected.

How do you want your clients to feel when wearing a your brand pieces and in what occasions can be worn?

For strong and independent women, there is always a contest between perceptual thinking and rational thinking. They try to use their own efforts to find the balance of everything, career and family, children and the elderly, superiors and subordinates. For brands, we hope that we can continue to understand the inner heart of these women, release their emotional values through brand tonality, and help provide a channel and way to display and pass their inner appearance to the outside, and pass on their beauty.

Occasion: informal leisure and business occasions, such as daily office, business trip, travel, vacation, party, etc.

Can you tell us how your collections makes a difference to help more the environment?

1) Persist in high-quality and moderate consumption, and maintain ecological sustainable development.
2) Adhere to the quality inspection standards from 2009 to the present to reach international standards, domestic standards, and corporate standards, and insist that corporate standards are greater than domestic standards and greater than international standards
.

How architectural environments improve your inspiration and how important is this for your label? 

Nature blends with great beauty, architecture constructs an aesthetic pattern, and the beauty and inspiration of product structure and lines are deconstructed in architecture.

Nolcha Shows NYFW Spring Summer 2022 KOREANO
Nolcha Shows NYFW Spring Summer 2022 KOREANO

There is one important person, in your life, who pushes and motivates you to believe in yourself?

YES, is the founder of the company. We call it the old chairman. He is a Korean but loves Chinese culture. He has always had good expectations for the development of China. He has created a society that loves, trusts, and thinks reasonably. Training, under the guidance of this social training, the company has grown and grown for nearly 30 years.

Describe us you as a creative in your personal life and how your feelings influence the creativity process?

Creativity is based on the combination of sensibility and rationality. What I admire most is the beauty of nature, because it is a unique connotation of time infiltration, but at the same time, it must be interpreted in depth through the cognition of the customer’s individual perspective.

Nolcha Shows NYFW Spring Summer 2022 KOREANO
Nolcha Shows NYFW Spring Summer 2022 KOREANO

Would you like to involve other creatives in your future projects and what do you think is the main mission of the CO-BRANDING concept? 

I am very willing to participate in other creative ideas, both domestically and abroad. As long as there is love and common belief, we firmly believe that the perfect combination will better serve the beauty, and we will deepen the era of American business through the understanding of beauty from different perspectives.

What is the slogan of your brand? 

Jumping into life in a long way, with many faces.

What are the next steps for your label, in order to grow up more?

Combining diversified lifestyles, diversified scenes, and customer needs, launch different line products to meet differentiated needs.

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