KILOMETROZERO

Zero Km agriculture is a philosophy of sustainable consumption: the central theme of this project. The name Km 0 refers to the number of kilometers that the product should do to reach the consumer, focusing on the cooperation of local products, the link with the territory and the preservation of local products and ancient flavors.

Lana is a Ukrainian model and today her thoughts are constantly turned to her loved ones, in doubt and fears that they are okay. For a day we wanted to give her a moment of lightheartedness and tranquility.

The Cantalupo farmhouse, owned by an elderly farmer, is immersed in the countryside of the suburbs of Milan, and is more than 200 years old. A history of simply agriculture, based on the direct sales of products, at Km 0. Lana is surrounded by nature, immense agricultural fields, ancient tools, rusty gasoline tans, roosters and hens walking in complete freedom, timber ready to be sold and paddy fields that resemble mountains of sand. In each shot there is at least one fundamental element that represents agriculture at Km 0 or, in reference eco-sustainable consumption. The accessories used were made of eco-sustainable cotton and natural organza.