CREAMS RELEASES DEBUT EP ‘SLEEP ON ME‘
Rising Tbilisi, Georgia-based artist and producer, Creams, today shares her debut Sleep On Me EP and a striking visual for the title track. Listen to the EP HERE and watch the video directed by Berlin-based, Tbilisi-raised talent Buba Beboshvili, HERE.
On “Sleep On Me,” Creams demonstrates her vision of dark-pop which is deeply-felt and tactile, her vocals slithering their way underneath your skin with unassuming melodies. Her skeletal arrangements are fleshed out with buzzing, analog synths, and grainy programmed percussion. Magnetic and alluring, yet twisted in its beauty, “Sleep On Me” embodies the paradoxes that define the strange pull of Creams’ music, adding to the memorizing way she ratchets the tension up and down throughout the track.
“Sleep On Me” is the last single to complete her debut EP of the same name, following on from the project’s first taste, “DIE 4 U,” a subversive pop song self-uploaded to YouTube in late 2019 (due to the unavailability of Spotify and other DSPs in her home country of Georgia) and its follow-up “RUN.” Shortly after first sharing “DIE 4 U,” Creams performed the song at a MATERIEL fashion house show and caught the eye and ear of i-D and NME.
After cementing her role as a rising fashion and cultural icon and pillar of the Georgian music community, Creams, aka Natia Chichinadze, is now ready to introduce her full vision to the whole world. Natia’s music is full of traps, each song a Pandora’s Box with lyrics and melodies born from myths, dreams, and literary ideas; sensory-stimulating music that sounds like “cotton candy,” but with far deeper heart notes. Citing inspiration from an eclectic range of influences, Joni Mitchell, Captain Beefheart, FKA Twigs, Tarantino, the work of 14th-century novelist Giovanni Bocaccio and the anonymous, beautiful landscapes and endless horizons of her hometown, Natia says her creativity comes from instinct: her gut “never fails.”
Emerging from Georgia, a small country fuelled by geopolitical tensions on the borders of Europe and Asia, Creams speaks four different languages and insists that the circumstances of her generation prepared her for battle, using her music to convey youth-led tales of disenfranchisement and disillusionment. Driving every aspect of the songwriting process is also paramount to Creams’ creative output. She writes, plays, and produces all of the records herself from concept to master, and spends her spare hours hacking plugins and tirelessly hustling to make these records come to life.
Through her prism, soundwaves become refracted colors, lyrics are dark mantras and her ethereal attitude glides above celestial melodies and lightweight beats. It’s music that bores deep into the skull and sticks to skin like sweet, gluey glitter.
Sleep On Me EP by Creams is out now, buy/stream it here.
1. DIE 4 U
3. Sleep on Me